Tune In & Takeout is an ongoing collaborative partnership between Grubhub and Amazon to promote new Prime Video shows and movies, and pair them with a curated takeout recommendation to encourage people to order takeout while they watch.
This unique program also works to strengthen public awareness about Amazon and Grubhub’s larger partnership, including free Grubhub+ for all Amazon Prime members. Communications about the program regularly drove a marked increase in Grubhub+ sign ups.
As a lead designer on the project, I worked across teams at Grubhub and Prime Video to develop a unique visual language that balanced the branding and interests of both companies. Final assets included emails, social posts, rich pushes, animations, Amazon Fire TV ad placements and more.
Prime logo, Prime Video logo, “dimple” shape, poster art and promotional imagery for Prime Video titles are copyright Amazon and Amazon Prime Video.
Co-designer
Carolyn Fezzuoglio
Copywriter
Sam Corbin
Creative Direction
Nate Winter
Stephanie Chin
Logo and brand design for Chicago Black Pride, held annually on Chicago’s Southside. Founded originally in 1989, Chicago Black Pride is one of the most significant hometown celebrations among Chicago’s Black LGBTQIA community.
Print and digital out of home campaign for Grubhub’s 2022 Q3 brand campaign. Unique “Grubhubisms” were paired with playful imagery from a custom shoot to urge consumers to Go for Grubhub.
My work included developing a unique look and feel for the overall campaign as well as leading art direction for a custom photoshoot, featuring both food and people, to connect back to the copy strategy. Final ads were displayed across brand trains, subway stations and commuter halls throughout New York City.
My role
Design and Art Direction
Co-designer
Phil Parcellano
Design Lead
Grace Hamann
Creative Direction
Nate Winter
Steph Chin
Copywriter
David Harrell
Photography
Kelly Allison Productions
Photo Retouching
Tukaiz Marketing
Branding development and logo design for a Black owned, Caribbean infused barbecue restaurant located in Little Rock, Arkansas. The main icon features a chicken pretending to be a flamingo, while the color palette evokes all of the colors seen in a tropical sunset.
Social and CRM campaign celebrating Valentine’s Day for diners and drivers. In collaboration with fellow designer Daeun Lee, this 360 campaign included developing a unique look and feel, including typography and a color palette, as well as developing a shot list and art direction for an internal photoshoot.
My role
Design and Art Direction
Co-designer
Daeun Lee
Design Lead
Phil Parcellano
Copy Lead
Darren Bridges
Copywriter
Sarah Lawrence
Head of Production
Yung Savolainen
Senior Associate Producer
Charlie Streit
Photographer
Kelly Simos
Over the past several years, I have become the primary freelance designer for the Elks National Foundation, leading design direction for their annual donor events and outreach. Through collaboration with the Communications Manager and Senior Leadership, I developed a colorful and clean yet vintage aesthetic for their mailed collateral to donors and volunteers nationwide. Vintage inspired typography, original illustrations, subtle textures and a patriotic inspired color family contribute to the classic Americana design aesthetic.