Tune In & Takeout

The Grubhub Studio team was tasked to develop a distinct look and feel and supporting visual assets for a unique new program between Amazon and Grubhub to help diners decide what to eat while they watch Prime Video. We were asked to seamlessly combine the Prime Video and Grubhub brands throughout the creative to ensure audiences knew this was a partnership of both companies to promote their new collaboration. We achieved this by including the color palettes of both companies, incorporating the Prime Video “dimple” shape into layouts, and developing a new logo mark with a new typography direction that was independent of both brands.

In collaboration with my design partner, I developed a unique look and feel and set of digital assets including logo design and development, typography direction, and a color palette that effectively combined both the Grubhub and Prime Video brands. Final deliverables included emails, paid and organic social and Amazon Fire TV screens.

Creative Direction: Steph Chin, Nate Winter
Co-designers: Carolyn Fezzuoglio
Copywriter: Sam Corbin