Build What’s Next
In collaboration with marketing and creative, we developed a campaign to feature local communities around the country who are using OpenGov software to build what’s next for their communities. Customer sentiment was overwhelmingly positive, and the marketing plans to expand the campaign into other regions around the U.S..
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As part of a hyper-local marketing initiative, the marketing and creative teams developed a campaign highlighting OpenGov customers across the country who are building what’s next in their communities using OpenGov software. After identifying interested customers, we established the overall creative direction, covering both photography and video, and visited each location to capture authentic photo and video assets.
The campaign aimed to raise awareness of OpenGov’s impact at the local level while celebrating the incredible work of public servants nationwide. Final customer stories and videos were featured on the website and landing page and promoted through various digital and printed channels. Final deliverables included a dedicated landing page, digital ads, billboards, emails, and printed postcards, each designed to spark local pride and inspire neighboring communities by showcasing how their peers are building what’s next with OpenGov software.
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Art direction, web and digital design, print design
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Creative Direction and Photography: Ron Lewis
Co-designers: Maria Caballero
Video: Ben Haley
Copy: Dominic Belcaster
Landing Page
View the live page at www.opengov.com/build-whats-next.
Printed Mailers
Printed mailers were sent to prospective customers near each customer to showcase the cities partnerships with OpenGov and how local communities and smaller districts are utilizing OpenGov software to modernize and improve their services for local residents.
Billboards
Billboards featuring the customer stories and photos were placed within the local communities near Eufaula, AL, Starkville, MS, and Taylor County, WV, to highlight the partnership between the cities and OpenGov and encourage local civic pride.
Digital Ads
A total of 120 digital ads were designed for distribution across Google Search and RollWorks, using various combinations of imagery and color combinations to test the effectiveness of people versus community photos and black versus purple backgrounds. Overall ad performance is still being evaluated.
