Go for Grubhub

The Grubhub Studio Team was tasked at the last minute with developing copy and design strategy for a digital and print out-of-home campaign in New York City, centered around the ‘Go for Grubhub’ tagline, in support of a larger national marketing campaign.

I led concept development in collaboration with copywriters and designers to establish a creative direction that aligned with unique ‘Grubhubisms’—catchy, playful lines to motivate diners to choose Grubhub. Building on this, I created a detailed shot list and preproduction deck to work closely with a photographer, ensuring we captured food and people imagery that complemented the final copy. The final images and design direction were seamlessly integrated into a series of static and animated out-of-home placements, showcased across hundreds of placements in subway stations and commuter hubs throughout New York City.

Creative Direction: Steph Chin, Nate Winter
Co-designers: Grace Hamann, Phil Parcellano
Copywriter: David Harrell
Photography: Kelley Allison