Primary logo
Horiztonal variation
Vertical variation
Icon
Brand palette
Primary font
Secondary font
Digital stickers
Brand shape
Final logo incorporates a star icon into the ear of the G, a common brand element used throughout the Grubhub brand.
Logo development
In collaboration with creative and company leadership, I developed a number of rounds of logo designs before reaching our final design. Some rejected variations featured below.
Bag concepts
Sticker concepts
Horiztonal OOH
Tissue paper featuring star brand pattern
Vertical OOH
Digital assets
Digital OOH
Email header
Logo on Grubhub Goods store page on Grubhub app.
Rich push images
