CURE HIV Campaign

Recruitment Campaign

I worked with several departments and external agency partners to create a campaign to recruit participants to the CURE HIV study focus groups. The messaging was targeted at young black men and women, as well as young Latinos and Latinas, inclusive of transgender women. The visual identity needed to be fresh and visually appealing to young people of color living in urban areas. The campaign consisted of flyers and palm cards to be distributed among numerous partners throughout the Chicagoland area, as well as social media posts to be distributed on AFC and partner social channels.